Public Youth Campus

Holistic Marketing: A Need for Today’s Companies

The rapid growth of the WTO and Regional Free trade areas such as European Union, North American Free Trade Area, South Asian Free Trade Association; the trend toward the acceptance of the free market system among developing countries such as Latin America, Asia and Eastern Europe; and the burgeoning impact of the internal and global media on the dissolution of national borders have certainly created both opportunities and threats for today’s marketing companies/firms..

 

 
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